Well, this may well turn into a long rant, but it's a topic I have real strong feelings about. If you are an advertising or marketing executive, or a musician, this is largely directed toward you. I think (and, I really do like using lyrics to make a point) that in many ways, the
J. Geils Band - Centerfold - Lyrics
in some way expresses my feelings about corporate media:
My blood runs cold
My memory has just been sold
My angel is the centerfold
Angel is the centerfold
Well, none of my high school fantasies have shown up in any porn that I've seen, but the idea of having your memories sold, really goes a long way toward summing up my feelings on similar fronts. The point is, I refuse to allow my memories to be associated with some damn corporation's products. That's how I feel when corporations use songs that I have fond memories of to hawk their products. In fact, ever since Nike [I refuse to link to these guys] used "Revolution" by the Beatles [I'd link to this, but I have no idea if there is a legal web site, or one supported by the former members or their survivors], which I blame on Michael Jackson [who I refuse to link to for this and other reasons], I have not bought a Beatles album, nor any Nike products. This coupled with major media conglomerations playing the same songs over and over again, has led me to not intentionally listen to any Beatles songs for years. And, I really, really liked the Beatles.
And, I really hate it when the song is still getting air play when it goes to commercial. Match Box 20, I almost bought their album, but then the song I really liked got associated with some product (car?). So, I never bought the album, and I gave up on the band. This is not a rant against the musicians, really. It's against corporate media that thinks I will associate my memories with their products. Besides, it's also a job thing. Ever since the media began using old and new hits, they have fired all the jingle writers. And, that's sad.
Growing up, and to this day, I still know all the words to 'Winston's Taste Good', Lucky Strikes' ' Taste Me, Taste Me', Budweiser's 'Here Comes the King', Burger King's 'Have It Your Way', Cooks Pest Control's 'Here Comes Cookie', and Oscar Meyers 'B-O-L-O-G-N-A'. And, I have fond memories of those jingles. They are directly associated with the product, and they didn't 'steal' other memories. So, come on guys, hire some jingle artists and leave the rest alone.