The importance of blogging?
also has this piece: "A little bit about blogging"
on the importance of blogs and blogging.
I'd like to agree w/ him, and for the most part I do, but I don't think the demographics are there. Most people still don't have internet access, and many of those that do, the ones you'd like to reach, have a tenth grade literacy rate and spend their time on line in first-person-shooter games, or tracking NASCAR.
It is the very nature of blogs that the readers are a self-selected sample, and are hardly representative of much more than those w/ computer access, who like to read blogs, and usually choose them based on already agreeing w/ the content.
It's a good article, despite my criticisms.