It also searches blogs. This function has just been added because Malik suggested it would be a good thing to do. 'I didn't appreciate the significance until he wrote the article and then I thought, 'Right, I get it',' she said disarmingly. Blinkx can also search digital TV on the internet, which, in practice, means video output from the BBC. Why? 'Because the BBC posts its digital TV free on the internet.'So we'll see, but I'm all about have different search options. I've found Google highly functional, but...
Both Google and Microsoft are working on unified engines that search your desktop as well as the web, and some others already do it. But Rittweger believes Blinkx is the only one that offers all these facilities including video search now. So the company has a window of opportunity in a market where consumers can switch allegiance with two blinkx of an eyelid.
The second selling point is that, unlike Google, it uses artificial intelligence to rate stories, not page rankings. 'What it is trying to say,' she explains, 'is that all words are not equal in a sentence... Quite critically, if you are looking at a document and trying to figure out what it means, Blinkx reads everything you are reading and sorts out what are the key ideas.'
Blinkx's planned business model involves getting advertising revenue from contextual adverts, product channels and white labelling, but she emphasises that the search is independent: it is mathematically based and just looks at words and their context. She adds: "It is clean, but users don't know that so we show our advertisements in a different colour". "