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Radically Inept
Thursday, July 08, 2004
  Trying to understand traffic flows

I have to get back to writing a cover letter, and sending out some resumes, but before I do, I thought I'd comment on some of Radically Inept's traffic flow. For those of you who don't know, Site Meter - Counter and Statistics Tracker, w/o paying for upgraded services, still provides intriguing traffic info, and between it and some of the address locater search engines, I can tell where the server is located that is coming into the site, and w/in parameters, what was looked at. The parameters that I live w/, include only knowing if the traffic went into a particular archive, but not the article read.

Anyway, point being, 10% of my traffic is coming to my archives of 6/6/04. Way more than any other archive. So, I have been pondering, what is of interest in the 6/6 archive?

Well, as it turns out, alot of the traffic hitting the 6/6 archive seems to be coming from England. So then I look back through the archive I notice my letter to Mr. Ian Bell, Chief Executive, "Strategic Business Analysts Ltd" and wonder if that could be it. So, I Googled "Strategic Business Analysts Ltd", and this time, their site is right on top of the list (I'm thinking about billing them). Though I don't think they've yet addressed some of my other question/criticisms.

So, I'm curious if the reason this particular archive is getting so many hits is due to this post?

Well, I can't resist making two more comments. The SBA: Prospective Associates info page lacks sizzle. I have to down load a seventeen page pdf, which timed out before completing, and was left opening one page at a time. I don't understand. If you're marketing to me, why do you make it so cumbersome for me to get the info? Just put it in html, and let me move through the pages quickly. Oh, and maybe include something like - "a $3 million dollar a year company", or "our clients include", or something, right up front.

The other, again marketing, point I want to raise is the lack of bio's of company officers. Who will I be working with, what are their backgrounds? A photo of the CEO or President, maybe? I think you need to put a face and personality on your product. Right now, if I was a potential 'client' with lots of money and the need for consultancy, the current site set-up wouldn't inspire to go further into the site for more info. That is not a confidence builder.

As I stated in my previous letter, Mr. Bell, I am available to consult on web page marketing design, among other consulting proficiencies.
 
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